Yield management is the process of understanding, anticipating and influencing consumer behavior in order to maximize yield or profits from a fixed, perishable resource (such as airline seats or hotel room reservations or advertising inventory).Netessine, S.
例句与用法
1.
Yield management / revenue management originates from us airline industry in the end of 1970s 收益管理又称收入管理，二十世纪七十年代末起源于美国航空业。
2.
Although only two decades old , the discipline of yield management is suddenly taking the business world by storm 尽管仅仅二十几年的历史，收益管理的原则迅速地被全球众多行业应用。
3.
This thesis studies and analyzes the yield management theory systematically . the thesis aims to make an introduction of yield management and try to apply it to china hotel industries 本文对收益管理理论作了系统化的整理和研究，同时也对收益管理理论的引入问题作了一些初步的探讨。
4.
In developed countries , yield management has been used quite extensively in airline and hotel industries , the china hotel industries has been slow in adopting this flexible revenue management technique 在发达国家收益管理理论已经被广泛地应用于航空业和饭店业，中国的饭店业对收益管理却知之甚少。
5.
The thesis is composed of 4 chapters . in the first chapter , we introduce the process of the development of yield management , the background of its origination , its definition and qualification 本文在结构上分为四章：第一章是收益管理的概述，介绍了收益管理的产生和发展、收益管理的定义、适用条件、饭店业收益管理等内容。
6.
The two - day workshop on yield management is jointly organized by the center of hospitality and real estate research of the chinese university of hong kong s school of hotel and tourism management , hotel controllers and accountants association of hong kong and skal international hong kong and is co - sponsored by the marco polo hongkong hotel and mandarin oriental hong kong . the workshop was conducted by 是次工作坊由香港中文大学酒店及旅游管理学院的酒店、旅游及不动产研究中心、酒店财务总监及会计主任公会（香港） ( hotelcontrollersandaccountantsassociationofhongkong )和香港顺风会联合主办，并得到马可孛罗香港酒店和香港文华东方酒店共同赞助。
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